AN East Lancashire business duo are celebrating after securing a lucrative deal to sell their
product in a national DIY chain.
Gareth Storey and Matthew Driver, co-founders of Nelson-based Loft Leg Ltd, are hoping sales
will go through the roof after their primary product – the Loft Leg – hit the shelves in more than
200 Wickes stores across the country.
The Loft Leg, created by architectural designer Gareth as a way to combat loft storage problems,
while minimising insulation compression, was launched in June 2011. Wickes bosses were so
impressed by the innovative product, which lifts the loft floor by 175mm, they signed a deal
to retail it from the store’s foyers, and online. The company, which employs four people, has
already enjoyed a successful year with online sales soaring – so much so, they’ve had to double
production over winter to meet demand.
Gareth said: “The past year-and-a-half has been fantastic in terms of growing our business and
getting Loft Leg to market.
“We are excited to launch Loft Leg in Wickes stores nationwide.
“We always knew the Loft Leg was a great product, but it is so exciting to see it being
recognised, and we are delighted by the support of Wickes.
“It’s a huge coup for us to have landed such a fantastic deal.
“It is insulation season at the moment, so we always anticipated an increase in sales.
“However, sales have far exceeded our expectations and we have doubled our capacity to keep
up with the demand.
“We anticipate that a third tool to make more Loft Legs will be up and running soon.”
