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Loft Leg set for sales surge after Wickes deal

TWO entrepreneurs from Lancashire are hoping for a surge in sales after winning a listing for its products in 200 DIY stores. Gareth Storey and Matthew Driver, co-founders of Nelson-based Loft Leg have designed a product to help homeowners store goods in their lofts without compressing insulation products. The Loft Leg, which was launched in June 2011, went on sale in mid-December in 200 Wickes stores nationwide. Wickes bosses were so impressed by the innovative product, which was designed by Mr Storey, that they signed a deal to sell it in stores' foyers and online. The company, which employs four people, has already enjoyed a successful year with online sales soaring - so much so they’ve had to double production over winter to meet demand. Mr Story said: "The past year and a half has been fantastic in terms of growing our business and getting Loft Leg to market. "We always knew the Loft Leg was a great product but it is so exciting to see that it being recognised and we are delighted by the support of Wickes. It’s a huge coup for us to have landed such a fantastic deal. "It is insulation season at the moment so we always anticipated an increase in sales. However, sales have far exceeded our expectations and we have doubled our capacity to keep up with the demand. We anticipate that a third tool to make more Loft Legs will be up and running soon."

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